Business support is ever as important as the opportunities that we provide. Our unparallaled support to our business partners has produced many success stories in this ever changing business environment in the beauty world.

Training and Education

Education is quintessential for technical competence and effective sales of professional products. We constantly provide training and guidance to all our business partners.

Brand Induction and Product Training refresher course

All new business partners will be required to attend two to three full day product initiation courses. For existing partners, refresher trainings which are scheduled monthly to ensure that all existing and new staff are given revisions and product updates. These trainings are compulsory to ensure that business partners meet the high degree of technical competency required. This enables professional aestheticians to derive the best results in salon and apply effective service and sales techniques.

International Trainer Seminar

In addition, annual trainings events conducted by the International Trainers ensure business partners a fresh perspective, re-inforce important unique selling points. Business partners are given an opportunity to be trained personally by international experts on latest techniques and technicalities of latest product launches.

Business management and development course

Besides it’s in-house expertise, LBW also invests in external specialists to speak and train it’s business partners on sales consultation, advanced salon marketing techniques, salon management to sales oriented consultation and skin diagnosis.

Whether it is launches, salon management courses, each training is organized and delivered with customized precision to fit business dealers’ specific training needs.

Events

LBW highly competent marketing team specializes in the organization of corporate and trade’s end-consumer events.

Corporate Events

As product awareness is just as important to the public as it is to our business partners. we constantly promote our brands through roadshows and trade seminars.

Trade Events

Our business partners are well supported with end-consumer workshops and anniversary events. Professional analysis, consultation and careful planning is exercised between LBW and dealers to ensure effective execution of trade events. This way high turnout and sales productivity are maximized for every event.
These trade events are highly geared with the objective of : 

• Raising public brand awareness
• Directly increasing the sales of the salon
• Increasing and retaining new clientele