Product Executive

Responsibilities

• ✓Analyze brand positioning and consumer insights of the beauty industry
• ✓Shape and communicate Brand vision, mission and plans
• ✓Translate brand elements into plans and go-to-market strategies
• ✓Manage a team of sales people working on brand sales achievements
• ✓Lead development to motivate the target B2Bs & B2Cs audience to "take action"
• ✓Establish performance specifications, cost and price parameters, market applications and sales estimates
• ✓Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• ✓Monitor market trends, research consumer markets and competitors' activities
• ✓Oversee new and ongoing marketing and advertising activities
• ✓Monitor product distribution and consumer reactions
• ✓Devise innovative growth strategies
• ✓Align team to brand's direction, choices and tactics

Requirements

• ✓Degree in marketing or a related field
• ✓Proven working experience as Brand Manager or Brand Executive
• ✓Proven ability to develop brand and marketing strategies and communicate to B2Bs & B2Cs
• ✓Experience in identifying target audiences and devising effective campaigns
• ✓Excellent understanding of the full marketing mix
• ✓Strong analytical skills partnered with a creative mind
• ✓Data-driven thinking and an affinity for numbers
• ✓Outstanding communication skills
• ✓Up-to-date with latest trends and marketing best practices
• ✓Understanding in digital marketing & e-commerce